The prize?

Michael starts an email list of users that he sends the beta link to the day before he posts it!

(to avoid the server crunch he'll get from the rush to get his new toolset of course!")

Then to compound the prize.....The "first" of the "Fortunate 50" to download the new releasae could receive a "Personal email alert" from the man himself of the next release candidate. (and to go one more step, if that lucky soul doesnt claim that download before the first of the lucky "Fortunate 50", then he is relegated to the back of the bus and must download the new release with the rest of the "little people!")

I suppose I could keep going here! :)