I saw this as a free model over on http://www.flyingarchitecture.com/ and decided to model it myself with more detail. Here is what I came up with. The Marshmallow sofa by George Nelson for Herman Miller. I will post the final renders once I have time to pop them into Octane and play with it.
Did not go with Octane - I went back to my roots and just popped it into Maya and rendered with mental ray. Hopefully, it no longer looks like a drum machine...