how about something like this - you could add a texture to the red layer (dots at the top ?), the orange (lines in middle), the red (shapes at the bottom) and blue could be all three ?
Mr Grendel is not only faster but has a better idea ! :)
Thanks to everybody for their suggestions and models. The kind of thing I am gravitating towards is the most recent one from BurrMan, whereby I show the roll and use the closeup to give the detail.
Hey Dan, After sleeping on it i thought I should have added the originall helix roll "way in the back" with a long tail leading up to it, so it appeared to be unrolled from a distance. More to the effect. :o