Hello,
Just remember it's always easy to decrease price, nearly impossible to increase once the tone has been set with the client. Reward loyalty and ease of working with a client, not low balling price to get work, that's a race to the bottom.
Secure your clients intellectual property, that alone will put you ahead of the vast majority of similar services and will separate from the cheap at all costs crowd. If a client is able to trust you with their IP that is a powerful incentive for that client to stay with you for the lifetime of the project.
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