> but I was sort of hoping that there would be some break on the price for those who
> purchased V2 (in general rather than just recently).
But there is! :)
Like the others mention above, just go to the purchase page and the second link on that page is to a discounted upgrade version that is available to people who already own previous versions:
Same price as for v2 owners - the same upgrade version can be used to upgrade from v1 to v3 even if you have skipped v2.
There may be a few labels that you will see that says something like "requires v2 license", or "enter your v2 license key" but a v1 license will also work as well. There was just not enough space in a few small label areas to put in a lot of text.
When I went to purchase I must have chosen the upgrade page (though I don't recall now) and was asked for my reg number and then told I wasn't not eligible. Didn't see the alternate purchase page.