I think the weirdness of the name is good. It creates a buzz. Remember when everyone asked what the heck does "Google" mean?

In northern Germany they greet themselves with Moin.

Here a link: http://en.wikipedia.org/wiki/Moin

RUdl

>In northern Germany they greet themselves with Moin.<

Yep, and at lunch time its 'mahlzeit'! :)

Yeah, I know derailing... etc...

Pourquoi pas MoI.

I still think this would be a good strap line in France, Canada and other Francophone countries. It is a good pun.

Je pense toujours que je peux obtenir des redevances pour cette idée! (Je plaisante copains!)