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From: OSTexo
Hello,
Design trends tend to keep designers in business. Convince enough people that the "trend" is the "in thing" and it ends up becoming one. I wonder if anyone has bothered to count how many "trends" actually became the "in thing". I happen to like the original logo for the story it represents, the new images sort of suck the life out of the brand. I also happen to think if the logo was going to change something more interesting could be done with the moai as mkdm suggested.
From: chippwalters
While there certainly is a lot of 'fashion' and 'trendiness' in design, it's not all fluff. Skeuomorphism arose from a need to make highly technical interfaces comfortable and familiar. While it first appeared in the early PARC desktops, Jobs brought it to mainstream with the original Mac OS, with it's "folders, documents and trash cans." The heyday of skeuomorphic interfaces culminated with beautifully rendered interfaces for the iPhone where the goal was to make a very limited technical device be as simple, intuitive, straightforward and friendly to use as possible.
Along came better processors, larger screen sizes and more complicated 'non-modal' interfaces and what started out as familiar now became overly visually complicated. Too much 'edge detail' which took the focus off the main interface and just made it all look 'busy.' Thus the FLAT movement came along. With FLAT, you can put more controls and interface elements on a screen while still helping it to stay as clean, and therefore uncluttered as possible. Flat emphasized the use of color, icons and typography over rendered interfaces.
At first FLAT eschewed soft shadows and gradients, and any semblance of 3D. Now, UI designers understand the restrained use of drop shadows and gradients can be used to make controls easier to understand and access.
If I were to design a logo for MoI, I would first attempt to understand exactly what the client (Michael) is trying to communicate with the logo. I call this a Semantic Inquiry-- and I would use mood boards, discussions of products he admires (not necessarily software or CAD), and talk about his target audience.
We would talk about
evolutionary vs revolutionary branding and help him decide what his brand means to users in this space. If Michael was interested in expanding his reach and becoming a first tier competitor to Rhino or Modo, I might suggest he consider the revolutionary approach and shoot for a more corporate design which communicates strength, power and simplicity with the possibility of appealing to a broader audience.
But, I somehow think he's more interested in a more artisan strategy, where he enjoys direct communication with a smaller group of his users and a more craftsman approach to new releases. In that case, I'd suspect an evolutionary approach would be better. Take the existing icon and 'bring it up to date' a bit. Allow it to read better at small resolutions but keep the colors, the cartoon look and whimsical style.
Next a round of concepts, then refinements, all focused on displaying the brand in likely end-use cases: Website, App Icon, T-Shirt, Business Card, etc.. Sometimes a good brand (IBM) had different logos for different size uses such as
Paul Rand designed both a 8 stripe version as well as a 13 stripe version-- and this was BEFORE the Internet was invented!
I spent the last couple of years working with my friend
Mark Rolston. As the former CDO for frog, he's worked on many big corporate identity programs and I was fortunate to see him design logos along with another good friend,
Sir Charles Hurst. While both have different styles, they also both use a similar process as the one described above. HTH.
From: Michael Gibson
Hi Chipp, yes your suspicions are correct, I do view my business as an artisan or craftsman like approach just like you described and I really prefer working as a small one person company. That's not to say that I don't want some growth but at the same time I don't want it to get out of control either.
Once v4 is further along I will probably focus a little more attention to marketing like overhauling the web site at least. But just in general things relating to brand image or "corporate identity" or things like that are just not a particular focus for me.
- Michael
From: ptaszek
Yeah U right guys :) I just thought the current one is a bit outdated with sketch style. Anyway I agree that my proposals are not better ;) I just had the problem with this white glow for current one. It looks like 1px alpha issue, but maybe because I see it often on my renderings :P
From: aphaits
Hi, rather than making a new logo reimagined thread, I will reply here instead.
Was trying to tidy up windows start tiles and tweaked a few things using edgetile.
Trying to make the tiles clean and somehow ended up designing a nice clean logo version of Moi 3d.
It's not meant to replace or suggestion or anything, just a nice visual tweak for my own use and I felt like sharing it for possible critique.
Here's my take on Moi 3d logo :)
The logo is based on the original 'idea-lightbulb' logo and made up from the letters M-o-i.
M is used as the screw base of the bulb, O as the bulb, and i as the light filament inside.
The sideways M looks kind of like a sigma sign and the logotype uses Google's Montserrat Font.
Both reasoning for the sideways M and font choice is for aesthetic purposes emulating the clean look of the software.
Logo color is based on the feel of the Moi 3d viewport interface in general.
Large + Wide Tile: Main logo for splash or marketing (not that the software needed splash, loads so fast you'll miss it anyway)
Small Tile: Icon usage for small to tiny brand mark for app or online
Background image made by Amin Akhshi on Artstation:
https://www.artstation.com/amin/blog/PPXm/gamma-knife-moi3d
I really love the combination of pale yellow highlight on grey and somehow makes it synonymous with Moi 3d in my mind.
Hope you enjoyed this tidbit :)
- David
Image Attachments:
Moi 3D - Large Tile.jpg
Moi 3D - Small Tile.jpg
Moi 3D - Wide Tile.jpg
Moi 3D - Win10 Start.jpg
From: Death
Like the "light bulb" (inspiration) icon idea, but think the textual "d" of "3d" should be capitalized -> "3D"
From: Frenchy Pilou (PILOU)
...and the "M" can be used for a spring inside an animation for bounce the bulb with some flashing of lights!
From: aphaits
Yes! I struggled with that actually in my head but I went with a lowercap 'd' look to soften the whole logotype feel to make the 'Mo'i stand out more than the '3D'.
But it still works also with capitalized D, just minor visual preference on my side :)
From: amur (STEFAN)
The name is actually MoI and not Moi. See the Software and website ...
Regards
Stefan
From: pafurijaz
Nice, but the Moai is lost here, I think is a part of logo..
From: aphaits
Yes I'm aware, this is mostly an aesthetic decision for personal use.
I uploaded a version with proper letter capitalization.
Which one do you prefer?
It still works both ways :)
Image Attachments:
MoI 3D Alt - Large Tile.jpg
MoI 3D Alt - Small Tile.jpg
MoI 3D Alt - Wide Tile.jpg
From: Frenchy Pilou (PILOU)
No possibility to have the up top object visible?
(like you have the bottom in the first image)
From: shane (SHANE_W)
Lowercase "d" looks much better to me. I would change the "l" to "I" so it doesn't look like MOL 3d.
From: aphaits
Hi, not sure which part you meant. Can you elaborate?
From: aphaits
One of the reasons I liked the lowerscase 'i' in the logo :)
but a modified 'I' with added serif might work, or maybe also another font option with a slab serif corner style.
From: Frenchy Pilou (PILOU)
<< can you elaborate?
Sure! :)
From: 3image
This looks like a bulb on a spring. :-D
From: Ronster (RON)
Hi Pilou
I think your light bulb logo is great. In fact I'm using it myself on my backups dvd case. Definitely think it should read Moi3d - small i and d and the image you've chosen is fine cropped top and bottom. If you got the whole thing to fit there'd be too much surrounding space. On mine I just brightened the yellow to help it stand out a little better against the grey. As it's only really for my own use I hope you don't mind. To be honest I've been really ill the last few months and getting back to doing some 'creative' work has helped no end. Also caught up with leaning how to do much more with Moi :)
Regards
Ron
Image Attachments:
Moi3d box top.png
From: Frenchy Pilou (PILOU)
Cool packaging! :)
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