"A word of mouth approach"

Ah yes. I would also take a shot and say maybe a little to do with MoI's "artist" base... guy's like Frenchy and PAQ who may never interact with the manufacturing world of CAD products...

One may never buy solidworks/NX/PTC to make game assets....

I think your vision on the product is real, made with great care and good insight, and well thought out. I dont think there is anything that can stop that train!

@Brian
It hasnt been officially released yet... just here in the forum.....