I suppose everyone just wants to see you get more out of this thing Michael, which shows their heart is in the right place :) However as someone who has access to a thousand other forums/products (like everyone else) with myriad sophisticated brand languages that hammer me constantly across social media platforms, I still return here for one reason - and that's because you're at constant attention. Just do whatever floats your boat because it's worked out pretty well so far IMHO. Any constricting un-needed overheads are exactly that. If anything make the site more 'primitive'. Keep the reductionist flair, it's getting harder and harder to do. It could be your new marketing direction. 'Primitive' with a French pronunciation.
PS Just make sure there are no spelling mistakes...Huge turn off.
Also, the baby blue could do with some work (just sayin')
- Rich
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