The same model would take twice as long in Rhino and in a poly modeler well over an hour.

I was obviously able to take a few shortcuts on the rendering and lighting by using a sIBL HDRI setup - all software, editors, loaders & HDRI's available for free download here - http://www.hdrlabs.com/sibl/archive.html

And the texturing is based on material presets I'd made in the past but the core of the work was the modeling and that's where MoI's fluid workflow makes this kind of project achievable in such a small timeframe.

As long as you have a clear idea of what you want to achieve, MoI's fluid workflow helps you get there in such a friction free manner.

jm