Sub-Object Manipulation + Deformers

 From:  Michael Gibson
455.8 In reply to 455.7 
> There are a only few architects who explicitly admit to wanting to
> make monsters (and they all use Sub-Ds)...

:) Yeah sorry I didn't mean to imply that Sub-Ds are only useful for monster creating and not other stuff.

The monster-creating (or more accurately I guess "character" creating) is just one of the general factors behind the surge of Sub-D popularity. It's a big focus for certain high-visibility industries such as hollywood movies and computer games.

- Michael