""""""""This is quite popular actually and it is one of the most important reasons for the mass skepticism when aesthetic issues are discussed.""""""""""""

Enzo,
What's going on for you is you are involved in this particular study "too heavily" and the idea of applied psychology to ANY particular field is made more significant by it's study than it actually is. Your teachers have been using NLP to have your belief inline with the practice. A few years down the road, adn after coming full circle, you may realize that the weight of the importance has been manifested by you.

It truley does not exist!