I got an email from KeyShot. (I have the Alibre .bip import version, which seems to me to be inferior, and "outdated".)
They do not say what the deal is...
- Brian

The KeyShot Black Friday Event


Friday, November 28th, 2014


Be ready Thursday night. At midnight, our exclusive one-day only event to bring KeyShot to you at a special price begins. Discounts start on Friday, Nov. 28th at 12:00 AM PST. These deals are good for one day with online purchases only. At midnight, coupon codes will be sent out to use for discounts on both purchases and upgrades of KeyShot. Keep an eye out and mark your calendars. You won't want to miss this special pricing.