Yeah - the grain in the pattern flows because the only way I could get such a complex object to map in KeyShot was to use a spherical map.  If I were doing this for a real advertisement, I'd make the camouflage background color solid with no pattern.  Then it would have no "grain". 
 
Update:  OK - I cleaned up the background color in the source camo texture before applying it to the model.  Much better.  See new post below.   
 
Ed 
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