Thanks for the advice guys!

Yikes! KeyShot is nice but mo expensive. :-/

Took a look at some of those renderes... Frankly, LuxRender seems to have my vote, just on it's merit of mastering light transfer itself.
Spooky real...

The main drawback for me with Lux is the lack of a fully functional exporter for SketchUp. Maybe sometime in the future I hope.
I have Blender installed, but it's UI not only frustrates me, it down right makes me angry! ;-)

It seems that everyone has their own preferences, perhaps shaped by modeling platform, price and experience.