Hi Jonah, the problem with that method is that will result in SketchUp's n-gons being diced into triangles. 
I think I remember there was another option specifically for SketchUp....
 
Here it is:    http://en.wiki.mcneel.com/default.aspx/McNeel/ThreedWareHouse.html - that updated SketchUp importer for Rhino seems to have an additional "SketchUpImportOptions" command you can run to turn on the "TrimmedPlane" option, which sounds like it will bring in SketchUp n-gons as trimmed NURBS planes.
 
So that is probably the best way right now to convert SketchUp files into a .3dm file.
 
It still probably won't be great if you have "smooth" parts in SketchUp, but it would probably work for bringing stuff made of planes over.
 
   - Michael  
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