Hello,

Years ago I was having a chat with an industrial designer about, among other things, how a person knows if they've created a great product. We agreed... great products are copied. Not if, when. It's absolutely wrong, but it happens.

I think MoIs representation as a tool for artists doesn't accurately convey its capability. Is it one of the easiest to use and most intuitive design applications available, CAD or otherwise? Yes. For those doing a measured comparison between products and how efficiently you can model it's obvious, measured as a whole, MoI wins.

Here comes the criticism.

For someone doing a quick informational overview of both products, MoI loses hard. Why? Do an A/B comparison of the websites. Plasticity shows me what it can do, it really sells the product. Does the MoI site do that? In order to download the product you have to look at the site, you must create the correct impression from the first second. The test is easy, show someone who knows nothing about either company both websites and ask them their initial impression about the capability of the respective products. Don't be surprised when people think Plasticity is the more mature, more capable product.

Here are some ways to combat the wrong and reinforce the correct impression.

Website needs to be totally overhauled. 65% mobile, 35% desktop browser split, make it responsive so people can actually view your content easily on a phone screen. People read at most 20% of a site and of that only digest 5-7% of the content they read. Create brief, accurate statements that convey the greatest strengths of MoI. Here's an idea, show a few examples of products being designed end to end, digital asset, printed (additive) asset, machined (subtractive) asset. MoI has the content and capability for a long time now, you just have to tell the story. It's very difficult for hype and incorrect information to take hold when the accurate story is made available front and center.